I've been thinking about why we pick up certain social-technological behavior, and I keep coming back to the magic number of 65 from my Facebook study. That number was the average number of friends added over the course of a semester by a freshman on the Facebook. Its a staggering number, especially for most of us who don't meet 65 new people we'd consider friends every 13 weeks. Inside that number, however, is the key to social technology. As long as we desire or are compelled to expand our social networks, we will make efforts to learn the communication behavior of the pack. If you need proof of this, think of the adults who turned to computer dating a few years ago; our desires for social contact will drive our adoption and uses of new mediums.
- Fred Stutzman in his post on Adopting Social-Technical Communication Behavior
This is just one of a few good thoughts he's provided on social networking sites. A more complete list of his Facebook research posts can be found here.
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