In an effort to push holiday sales of the Playstation Portable, Sony Computer Entertainment America hired interactive marketing firm Zipatoni to create a blog supposedly created by two friends in an effort to get another friend’s mother to buy him a PSP (and help others in the same tragic PSP-less situation). A posting on the now-defunct site AllIWantforChristmasisaPSP.com read:
Consider us your own personal psp hype machine, here to help you wage a holiday assault on ur parents, girl, granny, boss - whoever - so they know what you really want.
This site too, was quickly revealed to be an artificial attempt at viral marketing (see Dec. 5th post on ILoveBees.com), and it’s lifespan also lasted only about a month. Before being pulled completely, an apology was issued, stating:
Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.
Clearly, SCEA and Zipatoni entirely missed the mark. Again, thanks to traceable origins, an obviously fabricated persona, heavy product pushing, the blog came under scrutiny and was heavily lambasted by the very people they were trying to appeal to.
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